The Bee, the Tortoise, and the Hare

We've all heard the story of "The Tortoise and the Hare". In my experience I have worked with business owners who have taken on roles like the Tortoise and the Hare. The Tortoise will cut back budgets when growth doesn't accelerate as fast as imagined where the Hare will continuously spin

wheels in a multitude of directions leaving unsatisfactory with expenses. The Tortoise will stop and start back up again remembering the finish line goal. The Hare with fire under foot will extinguish the flame.

Where does the Bee come into the race?

The Bee creates buzz that motivates the Tortoise and the Hare to continue the race. The Bee develops an online image and advertising campaign that makes running the race effortless.The bee keeps the pace going steady for the rate of the Tortoise or the Hare with eyes targeted on the finish line.